Yesterday I received an email from a reader who had hired a copywriter based on my recommendation in late 2009. Unfortunately, he was not happy with the sales letter he received from the copywriter, and the copywriter allegedly did not complete the work he had been paid to do. About seven weeks ago, the reader… Read More »
In the previous lesson we looked at how to segment your list, and we’ve spent the past eleven lessons looking at how to build your list and cultivate a relationship with your subscribers. But it’s all for nothing if your subscribers never open your email and take action, so that’s what we’re talking about today…… Read More »
In the previous lesson we looked at how to build a relationship with your list. An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective… (Watch this video…) Main points: Segmentation: A process of grouping your list into smaller subgroups based on certain criteria. Prospects… Read More »
In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we’ve now spent nine lessons learning how to BUILD a list. Now it’s time to build a RELATIONSHIP with your list… (Watch this video…) Main points: Two ways to send email: 1) Broadcast message 2) Follow-up sequence… Read More »
In the previous lesson we looked at some ways to capture subscribers from the various pages of your website. Today we’re going to look at some additional list building strategies to help you build your opt-in list quickly… (Watch this video…) Main points: (See video for specifics) Thank-You Page Ads -Other people’s thank-you pages are… Read More »
In the previous lesson we looked at some advanced tactics to add some extra juice to your squeeze pages. Today we’re going to look at how to capture subscribers from other pages of your website… including all your pages that are NOT squeeze pages 🙂 (Watch this video…) Main points: (See video for specifics) Opt-in… Read More »
In the previous lesson we looked at how to put audio and video on a squeeze page, which can be a great way to make your squeeze pages more effective. Today we’re going to get into some advanced “ninja” tactics to take your squeeze page marketing to the next level… (Watch this video…) Main points:… Read More »