In the previous lesson we talked about the basics of copywriting. Today we’re going to take a closer look at the art of crafting a sales page, including the elements of a successful sales letter… (Watch this video…) Main points: Note: In the video I go into a lot more depth for each point. Long… Read More »
In the previous lesson we talked about pricing your product. Now we have to communicate enough value in order to persuade prospects to buy the product, and the way we do that is through copywriting… (Watch this video…) Main points: The perceived value in your prospect’s mind must be equal to or greater than the… Read More »
I’m back from my second trip to Belize, and I’m happy to report that it was a success. Thank you so much to all of you who participated in the online fundraiser. We were able to pay for the well to be installed at the orphanage, plus give a significant extra donation. So far we… Read More »
In the previous lesson, we talked about your marketing funnel. But even after you’ve figured out how your products or services fit strategically into your funnel, it can be difficult to figure out the best prices for them. Small price differences can mean big differences in your results, so it’s something worth spending time on…… Read More »
In the past several lessons we’ve been talking about creating your product. It might be your first product, or it might be one of many products in your arsenal… either way, it’s important to look at how each product fits into your overall business strategy. Today we’ll be looking at your marketing funnel, and an… Read More »
Once again, I need to apologize for taking so long getting the next lesson done. I got home from vacation a few days ago, but instead of getting back to work, I’ve been battling hard drive problems on my computer. The good news is that I saved all my data… upgraded to some higher quality… Read More »
In the previous lessons we’ve been talking about how to create an information product. Today we’re going to take a closer look at creating an ebook… (Watch this video…) Main points: Ebook = digital book Possible formats… -PDF (Recommended) -Word Doc -Text file -HTML page -Exe file -Kindle and other special formats Recommended Free Software:… Read More »