I recently returned from a trip to Louisiana, during which we got some more work done on the mural project that we started in July. Eric’s Tips subscribers helped pay for this project by participating in an affiliate promotion “fundraiser” that I held at that time. Once again, I’m not mentioning the name of the… Read More »
(Product Launch Series Part 3 of 4) In the previous lesson we talked about creating a prelaunch campaign. Today we’re going to look at an important ingredient for any product launch… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: “Facts Tell, Stories Sell!” Why do stories… Read More »
This morning at about 1:00AM my wife delivered our sixth child! She was 6lbs 13oz; a healthy baby girl. Mother and child are both doing great. We are experiencing severe rain and flooding in our area today, but we are high and dry in a great hospital. Her name is RuthAnne Evangeline. Here is a… Read More »
(Product Launch Series Part 2 of 4) In the previous lesson we started talking about product launches. Today we’re going to look at how to take the first steps in the product launch process… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: Is it necessary to… Read More »
You know those emails that get forwarded to you? Cute pictures. Funny YouTube videos. Political tirades. Stuff that was disproven by Snopes years ago, but still gets passed around. Most of those emails are non-commercial, and don’t lead to any sort of monetization. But what if you could harness the power of viral email for… Read More »
I recently received an email advertisement that reminded me of the importance of turning downsides into benefits in your marketing. As the old expression goes, this is about turning lemons into lemonade. Here’s how it works… Think of the top “problems” regarding your product. What are the main objections or things that your target market… Read More »
South Korean teacher Kim Ki-hoon has been making headlines for the past week, after The Wall Street Journal published an article titled The $4 Million Teacher on August 3rd. To be more accurate, I should say they published an essay by Amanda Ripley, adapted from her book The Smartest Kids in the World – and… Read More »