In the previous lesson we learned what a squeeze page is, and what it does. Today we’re going to get our hands dirty (OK, maybe not), and we’re going to go through the process of creating a squeeze page… (Watch this video…) Main points: You can build a squeeze page using almost any platform or… Read More »
In the previous lesson we looked at how to set up a customer list, to capture your paid customers onto an opt-in list. Today we’re going to shift our focus to prospects, and we’ll start by talking about squeeze pages… (Watch this video…) Main points: Squeeze Page: a landing page designed to collect the email… Read More »
In the previous lesson we looked at how to set up an opt-in list. Today we’re going to put it to use, by capturing a list of our paid customers… (Watch this video…) Main points: Your customer list is your most valuable list. Three ways to get customers onto a list… 1) During the payment.… Read More »
In the previous lesson we started talking about list building. Today we’re going to dig into it, as we set up an email opt-in list… (Watch this video…) Main points: (Watch video for a live demonstration of setting up a list) If you haven’t yet signed up for a list hosting service, I recommend AWeber… Read More »
I hope you’ve been enjoying this lesson series, and I hope you’ve followed all the action steps so far, because today we’re getting into what I consider to be the “heart and soul” of internet marketing. We’re talking about… list building! (Watch this video…) Main points: “The money is in the list.” Yes it’s also… Read More »
Throughout this lesson series we’ve been looking at how to develop an information product and sell it online. But it seems it wouldn’t be right for me to go through this entire lesson series teaching how to sell stuff online, if I didn’t also take the time to talk about supporting your customers. (Watch this… Read More »
In the previous lessons we’ve been building up to the point of having your product online and ready to sell. Maybe you’re already selling something online, or maybe you’re still working on it. Either way… You need to know how to integrate testing into your marketing, otherwise you’re not “really” marketing… (Watch this video…) Main… Read More »