Author Archives: Eric

LESSON #56: Using Downsells to Grab More Sales

In the previous lesson we talked about upsells and One Time Offers. If you’re not using upsells, then you’re leaving money on the table. Today we’re going to talk about downselling… (Watch this video…) Main points: Downselling is relatively unknown compared to upselling, but it’s based on timeless sales strategies. Downsell = presenting your prospect… Read More »

LESSON #55: Upsells and One Time Offers

In the previous lessons we’ve been working our way up to the point that you should now have something that you can sell online. But whether you’re already selling something or if you’re still getting ready to launch your first product, you really need to think about how you can increase your profits with upsells… Read More »

Merry Christmas 2009

Merry Christmas! In the email I sent out to Eric’s Tips subscribers last week, I had promised to give the results of our little fundraiser, so I’ll do that now… In case you missed it, here’s a recap… I was on my way to get my oil changed, when I heard a commercial on the… Read More »

LESSON #54: Creating Payment Buttons and Thank-You Pages

In the previous lesson we looked at online payment solutions, so hopefully you’ve chosen at least one method for receiving payments. Today we’re going to get into the nitty gritty details of exactly how to sell a downloadable product online and deliver it to your customer… (Watch this video…) Main points: Simple payment button (best… Read More »

Happy Thanksgiving 2009

Happy Thanksgiving! While I’m aware that only about half of Eric’s Tips readers are in the USA, there’s no reason you can’t be thankful anywhere in the world 🙂 Today I’ve got a few things for you… 1) A Thanksgiving gift 2) A Thanksgiving CONTEST 3) Some stuff for you to check out First, I… Read More »

LESSON #52: Outsourcing Copywriting

In the previous lesson we talked about how to write a sales letter. But what if you don’t want to do your own copywriting? No problem! You can outsource it… (Watch this video…) Main points: There’s a difference between a good copywriter and a good content writer. See basics of outsourcing in Lesson #39 Four… Read More »