Throughout this lesson series we’ve been looking at how to develop an information product and sell it online. But it seems it wouldn’t be right for me to go through this entire lesson series teaching how to sell stuff online, if I didn’t also take the time to talk about supporting your customers. (Watch this… Read More »
In the previous lessons we’ve been building up to the point of having your product online and ready to sell. Maybe you’re already selling something online, or maybe you’re still working on it. Either way… You need to know how to integrate testing into your marketing, otherwise you’re not “really” marketing… (Watch this video…) Main… Read More »
In the previous lesson we talked about upsells and One Time Offers. If you’re not using upsells, then you’re leaving money on the table. Today we’re going to talk about downselling… (Watch this video…) Main points: Downselling is relatively unknown compared to upselling, but it’s based on timeless sales strategies. Downsell = presenting your prospect… Read More »
In the previous lessons we’ve been working our way up to the point that you should now have something that you can sell online. But whether you’re already selling something or if you’re still getting ready to launch your first product, you really need to think about how you can increase your profits with upsells… Read More »
In the previous lesson we looked at online payment solutions, so hopefully you’ve chosen at least one method for receiving payments. Today we’re going to get into the nitty gritty details of exactly how to sell a downloadable product online and deliver it to your customer… (Watch this video…) Main points: Simple payment button (best… Read More »
In the previous few lessons we’ve been looking at how to create a sales letter. But a sales letter isn’t going to sell anything for you unless you’ve got a way of accepting money… (Watch this video…) Main points: You need to accept online payments to be successful with this business model. When it comes… Read More »
In the previous lesson we talked about how to write a sales letter. But what if you don’t want to do your own copywriting? No problem! You can outsource it… (Watch this video…) Main points: There’s a difference between a good copywriter and a good content writer. See basics of outsourcing in Lesson #39 Four… Read More »