In the previous lesson we talked about the basics of copywriting. Today we’re going to take a closer look at the art of crafting a sales page, including the elements of a successful sales letter… (Watch this video…) Main points: Note: In the video I go into a lot more depth for each point. Long… Read More »
In the previous lesson we talked about pricing your product. Now we have to communicate enough value in order to persuade prospects to buy the product, and the way we do that is through copywriting… (Watch this video…) Main points: The perceived value in your prospect’s mind must be equal to or greater than the… Read More »
In the previous lesson, we talked about your marketing funnel. But even after you’ve figured out how your products or services fit strategically into your funnel, it can be difficult to figure out the best prices for them. Small price differences can mean big differences in your results, so it’s something worth spending time on…… Read More »
In the past several lessons we’ve been talking about creating your product. It might be your first product, or it might be one of many products in your arsenal… either way, it’s important to look at how each product fits into your overall business strategy. Today we’ll be looking at your marketing funnel, and an… Read More »
In the previous lessons we’ve been talking about how to create an information product. Today we’re going to take a closer look at creating an ebook… (Watch this video…) Main points: Ebook = digital book Possible formats… -PDF (Recommended) -Word Doc -Text file -HTML page -Exe file -Kindle and other special formats Recommended Free Software:… Read More »
In the previous lesson we looked at where to get content for your information product, so today let’s talk about how to turn that content into a product that your target market will buy… (Watch this video…) Main points: How to put together together digital information products such as… 1) Ebooks – Most information marketers… Read More »
In the previous lesson we talked about various types of information products, and we covered several benefits of digital information products in particular. Today we’re going to go more in depth about the process of creating your information product. More specifically, we’re going to discover WHERE to get the content for your product… (Watch this… Read More »