Today I’d like to show you a social media strategy that is working well right now. First a little background about the niche that I’m using as an example… As you may know, my wife and I have six children. Because of this, I’ve been privy to an interesting niche market known as “baby wearing”.… Read More »
(Product Launch Series Part 4 of 4) In the previous lesson we talked about integrating a marketing narrative into your product launch. Today we’re going to look at what to do on your product launch day and after it… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated… Read More »
(Product Launch Series Part 3 of 4) In the previous lesson we talked about creating a prelaunch campaign. Today we’re going to look at an important ingredient for any product launch… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: “Facts Tell, Stories Sell!” Why do stories… Read More »
(Product Launch Series Part 2 of 4) In the previous lesson we started talking about product launches. Today we’re going to look at how to take the first steps in the product launch process… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: Is it necessary to… Read More »
You know those emails that get forwarded to you? Cute pictures. Funny YouTube videos. Political tirades. Stuff that was disproven by Snopes years ago, but still gets passed around. Most of those emails are non-commercial, and don’t lead to any sort of monetization. But what if you could harness the power of viral email for… Read More »
I recently received an email advertisement that reminded me of the importance of turning downsides into benefits in your marketing. As the old expression goes, this is about turning lemons into lemonade. Here’s how it works… Think of the top “problems” regarding your product. What are the main objections or things that your target market… Read More »
South Korean teacher Kim Ki-hoon has been making headlines for the past week, after The Wall Street Journal published an article titled The $4 Million Teacher on August 3rd. To be more accurate, I should say they published an essay by Amanda Ripley, adapted from her book The Smartest Kids in the World – and… Read More »