Category Archives: Marketing Tips

Am I Liable? Part 2

This is a follow-up to the post I wrote regarding affiliate liability as it pertains to a recent situation in my business. In a nutshell… I had previously recommended a certain copywriter [redacted]. On my recommendation, one of my readers hired the copywriter. Unfortunately, the copywriter did not complete the work that he was paid… Read More »

Am I Liable for This? You Be the Judge…

Yesterday I received an email from a reader who had hired a copywriter based on my recommendation in late 2009. Unfortunately, he was not happy with the sales letter he received from the copywriter, and the copywriter allegedly did not complete the work he had been paid to do. About seven weeks ago, the reader… Read More »

LESSON #69: List Segmentation

In the previous lesson we looked at how to build a relationship with your list. An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective… (Watch this video…) Main points: Segmentation: A process of grouping your list into smaller subgroups based on certain criteria. Prospects… Read More »

LESSON #67: More List Building Strategies

In the previous lesson we looked at some ways to capture subscribers from the various pages of your website. Today we’re going to look at some additional list building strategies to help you build your opt-in list quickly… (Watch this video…) Main points: (See video for specifics) Thank-You Page Ads -Other people’s thank-you pages are… Read More »