Back in Lesson #3, I talked about the need to be willing to be a marketer. Now I’m going to expand on that idea, because it’s important to have a solid grasp on it before you dive into building your business.
After this lesson, we’ll be developing the vision and plan for your business, so I’m taking the time to cover this now BEFORE we begin, because I feel it’s really an all too forgotten prerequisite for becoming a successful internet marketer.
I would even say it’s THE missing piece…
(Watch this video…)
Main points:
Action steps:
First ask yourself if you know how to think like a marketer, and if your answer is no, begin the learning process.
1) Read some books, such as…
How to Win Friends and Influence People
Secrets of Closing the Sale
How to Master the Art of Selling
Selling for Dummies
How to Sell Anything to Anybody
The Irresistible Offer
(And thousands of others!)
You can find some of the above titles at your local library.
2) Make a conscious effort to look at the world through a marketer’s lens.
When you look at the world through a marketer’s lens, you will start seeing million dollar opportunities all around you.
So now that you know what kind of a mindset you’re going to need, it’s time to start developing a vision for business, and I’ll be talking about that in the next lesson.
As always, you are welcome to post your questions and comments below.
Have a great day!
Weird. I saw the video last night and woke up this morning with a differnet view on the world. I havent read or seen any “How to marketing…” material but yet I believe I’m thinking like one! I had all these ideas in my head and decided to just write everything down for future reference. Cant wait to see more videos to see if I’m right.
A great pulling power for me to this blog of yours Eric is not just the info you freely give but also some of the commentaries are just as informative too. To those of you out there who post comments thanks for the education and the smiles too!
oh! I nearly forgot! I was quite taken aback recently. My working life has primarily involved me in Engineering. I live in the UK and over here I would be considered to a ‘skilled’ craftsman, a skill I just ’employ’ and earn with. This ‘marketing’ is then a whole new world to me! I haven’t had any formal training in anything remotely connected to marketing, however, I and a friend hit upon a ‘new’ product in a sport we had spent years pursuing. The story could fill a book and probably will one day,neither of us had ‘ANY’ experience. But, we managed a sale then another and the thing kept selling!We even made an appearance on ‘sky sports’ being interviewed as well as the local Newspapers and Radio. The idea became a product the product became a business.In terms of turnover and profit it wasn’t brilliant but to me it was an unmitigated success, and always will be.I was truly amazed how our enthusiasm in the idea created what it had and feel rightly proud of our achievements.When I talk of my escapades in the ‘business’ world to people within my family unit they tell me that they are not surprised as they often say I could ‘sell’ anything to any one. And this is something that does shake me because I don’t ‘see’ it!!! I don’t see how I sell or market I just ‘do’.Hopefully with everyones tutelage I can bring this talent out and use it more profitably in the ‘online’ world. There’s a saying that God loves a trier and I intend for Him to love me dearly! By trying we often find things within us that we don’t often realize was there.I tried and met with a little success, I just want more!
So, I have a ‘natural’ talent and maybe others out there have to, they just don’t know it yet!
Sorry to have prattled along Eric but I just wanted to share my own little life lesson.
End of Prattle and keep up the great work.
Paul
hi Julius,
I have been enjoying a free tips site on copywriting, and I recommend it to you and all the others on this list ( I get no kickback!)
http://www.makepeacetotalpackage.com/
It is really important to make headlines that grab people, so enjoy this site, it helped me!
Thanks
Kit
Yes, Eric you really opening up our mind, your messages is absolutely clear & there is alot of things is too far out of our mind as on net business is concern.
Something missing on us is a good finding from you.
Ths, regards.
Hi Eric: Great material and ideas!!! Thanks much. I’m an “old” newbie (Age 82) who is still learning. Certified as a Public Accountant (Indiana) in 1970… 15 years in Radio and TV…writing commercials…on-the-air staff announcer plus news and special events..25 years in Government as Director of Finance..Now wish to get out of the heavy tax and numbers game….and think this is my way out..I still learn new info daily. Currently with coaching staff at “Prosper Learning”….VERY expensive….YET have learned MORE from YOUR materials. Thanks again! Hope they keep coming as I’ve outlived my money now and need new sources of cash flow. Newest Domain I’m setting up is “cashflowsworrygoes.com” Still work in progress…
Hi,
First of all I can not beleive you are giving away all of this information. Thank you.
Last week I went out and purchased Microsoft’s Expression Web and it is not easy to use and I’m a fast learner.
I just looked at the X Site Pro site and the software looks too good to be true. Have you used it? Would you recommend it?
I love the 2 websites that Tim has up. Great job!
Thanks again!
Cidney
Eric,
What about Magnetic Sponsoring? Have you read that and do you recommend it? I asked this on lesson #11 but I guess you’ve moved on.
Thanks,
Mary
Yap. Nothing MOVE without marketing, but remember to build your brand and maintain your reputation.
For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
You have hit the nail. Yes, indeed we definitely need to be a marketer ourselves to be successful.
– Master a sales and marketing technique that works like magic
– Turn reluctant skeptics into loyal customers by saying the right words at the right time
– Control the way customers perceive you and your product
http://www.audiobook4u.com/Title.aspx?titleId=5925
You are so right Eric. These are questions that each of us should answer. Thanks. God bless you.
Mary
This is one great blog… I started out selling Encyclopedia Britannica in New Orleans at age 17 in 1947. It was a simple thing, no leads, straight door to door. Straight 25%commission… working my way through college. I managed to get it done for an EE degree. I was both marketer and salesman in that I both introduced the product and convinced the prospect of its value to them, they had to see and believe that the value of the encyclopedia at $99 was a better deal than other products competing for that $99. I served as the internet of the period. The percentage of people who succeeded at this was about 2%,very similar to the numbers encountered in the present day Internet Entrepeneur. Most people simply cannot sell a product and it’s my opinion that the attitude of anyone proposing to become a marketer and a seller must be free of cynicism, skepticism and doubt. “Think and Grow Rich” and “How to win friends and influence people” are the proper philosophies for selling and growing a business.
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Hi Kit,
Thanks for the info. Its great to hear from you.
Hi Eric,
I just want to say,”THANK YOU”.I work 40+ hours away from home and then come home;sell on Ebay,answers surveys,what ever I can find to make the extra dollar.I still have trouble making ends met.
My husband is disable but does not draw a check,so as you can see I need dollars.
I am so hoping I can learn your tips and put them to good use,maybe them I will be able to pay my bills on time,and drive a car that I can shut the door on & crank when it needs too.
Again Thank You So Much,
Yvonne
Thanks Eric.This was a great lesson..I do have great marketing skill’s<i just didn’t know it.As a matter of fact I didn’t even think I was creative.Like I said before,I’m a truck driver with mechanic and construction background,(this may irrevelant to you but it opened my eye’s) this past may we had open enrollment at the company I USED to drive for.(the open enrollment was for our health insurance).Well my “BOSS”(terminal manager/dispatcher)didn’t want to be bothered with letting our usual insurance lady come to our terminal,so the owner of the company asked me tto represent it.I told him ok ,but it won’t be good.I always tell the truth even if it hurts…Well, i looked at this huge box of info about the insurance,and never sold a thing in my life.I didn’t like our insurance after I learned what it was all about.So, I called a meeting,and explained what the deal was this insurance.for some people it was a great deal,for some it was a bad bad bad deal.I only had 3 days to learn all I could about our insurance but insurance in general (because after looking at our’s I seen the scam)not to mention I had to get 60 driver’s signed up,and scan all documents to corporate.all of this had to happen in 3 days.so at the meeting I sold 12 policies but only to thedrivers it was a great deal for,and for the one’s like myself that were $900.00 -$ 1800.00 per month for only 20 % coverage I told them to declien and I would personnally find them insurance within a week that would fit their needs.well when the insurance lady seen her sales dropped from 60 to 12 policies.she asked whats up with that.So yeah (my truthful mouth)told her why.I found each and everyone of these guys including my self a great deal,and I even sold her to,and she probably don’t even know it yet..I got her to agree to break up the package.For some people the dental plan was better for them ,and for some the vision.anyway I thought I was just helping these driver’s,and when I saw this lesson today.I learned that what that really was is creative marketing.thanks so much for the lesson.you really make everything make sense,and put things together for me.
thank you ,melissa
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Hi Eric & everyone,
I’d like to share an abservation which pertains to this topic, “Thinking Like a Marketer”.
Ever since I’ve developed a keen interest in internet marketing and getting a grasp of how things can work from an internet marketing point of view, I’d openly attempted to share my excitement with everyone, talking about the marvellous possibilities and how much can be gotten out of the internet through intelligent marketing.
To my dismay, I’ve realised that not all are able to grasp what I’m trying to say. And I’m not talking about those computer illiterates like my folks. I’m talking about young, seemingly IT savvy individuals who use computers everyday, who spend hours on blog sites and social sites.
But I’ve discovered that as savvy as they might be, many haven’t a clue about the monetizing on the internet thru the science of understanding the human psyche, turning the right triggers, and the benefits of SEOs.
Only marketer have the nose for these things.
Which leads me to conclude: Not everyone is/ or can be a sales person.
Cheers to All.
Hey Eric,
Thanks for all those tips. I certainly agree with Paul. Marketing is a new ball game. It is either you have it or you don’t. I guess it is in the blood. However, learning from the books do help in some ways but may take donkey years for some! You must possess a certain profile with an edge towards marketing, able to convince and a glib for talking. You can’t expect a tongue tight person to sell, right?
Hey Eric,
Great video. I’ve been in sales and marketing for most of my life – I’m 50 so it’s been a long time. I love to think like a marketer. I’m always asking questions when I see something like why did so ans so place that ad there or why are womens products being advertised on on a show geared for men.
My problem so far with internet marketing is staying focused and applying what I’ve learned.
My goal is to set goals and put them into action.
Thanks again
Thanks for the Lesson #12. I’ve been online for almost 7 years. I don’t buy ANY online marketing material, no matter HOW great the Sales Pitch is. Buying someone else’s “Secret Plan”, is only going to make money for the person who:
a. Developed the “Secret Plan”
b. All that person’s “Internet Guru” buddies who JV with that person.
The term “Salesman” or “Salesperson” has such a negative image, that I would suggest that 98% of people trying to earn money on the Internet will NOT want to be categorized as a “Salesman”.
Trying to sell someone else’s Product, Idea, or Concept, if you don’t actually BELIVE in that product, idea or concept, is fruitless.
You MUST develop your own product, idea, or concept, that you Totally Believe in, in order to be able to sell it.
I am a professional web designer. I spent the first 5 years online, learning web design from scratch, graphic design, writing PDF’s, learning basic PHP, and installing scripts. I never buy anything online unless it’s a GREAT graphics package that will save me time with my web designs.
I have created my own USP, and Product which I am currently updating to a Video Series (again, I am learning Camtasia Studio… lol).
I am able to sell my own products because I believe in what I do, and have spent so long learning how to do.
Just my $2 comment (Inflation, you know).
My product is here:
http://tygerzdesigns.com
Thanks for the Great Tutorials, Eric.
Claire
I just wanted to say a world of thanks to you and God bless you for doing this for us. I wanted to know if we could do more than one lesson a day? I’m eager to learn everything I can and I am very teachable. Again Thanks soooo much!
Great lesson…thanks
Thanks Eric.
Nilufer
Great lessons Eric. I was confused though with the aggressive promotion of the Jeff Walker product. You recommend to “stop buying stuff” yet promote Jeff’s program? Plus – why would I jump ship when I like your style and receive it for free? Confusing.
Mark
great question.
PLF goes way more in depth on product launches than I am able to go into in these lessons.
PLF is not for everyone. It is mainly for people who already have a product in mind that they would like to launch into a market.
PLF isn’t really the “stuff” that I’m talking about when I say to stop buying stuff. It could be, if it’s not something you’ll use. But the difference is that PLF is a good quality home study course, not based on hype or short term tactics.
Essentially, PLF would be a good choice for anyone who wants to excel beyond my lessons and learn how to launch their product better.
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I am currently working on a couple of websites and enjoy the info you continue to send. I am learning more everyday. Thanx for the tips Erik!
Hi eric,Thanks for the lesson above.
I have been a sales engineer for the past 37 years! Building a relation ship prior to selling,winning the trust of the client, being sincere,being on the side of the client,persevering with identified prospects,knowing the weakness of your competitors and produts, confidence in your own product and passing that confidence on to the customer all play a part.converting a sale is the trickiest and persevering with follow up while identifying customers problems and helping him in these to overcome is too important in my experiance.Some even do not mind paying a bit more for your sale even when they are on a tight budget in the end.I never used aggressive sales tactics but i dont know whether i would have done better with that than without.
hi eric’s
adi here,
this is the very important thing that i have learn thank’s a lot. this also called offline on online strategy right?
lesson 12 stops@ 15.44
True. Not everyone is meant to be a salesperson and the sooner they realize it the better for their career. Some people have it in them to be teachers, doctors, or pilots. There are the rare breed, like yourself Eric, that can be both teacher and salesperson. Keep up the good work.
Thank you again for the great information that we can all learn from.
Dan and Deanna “Marketing Unscrambled”
Eric,
I think you have really hit on the missing ingredient. The best book I have found for learning to think like a marketer is Claude Hopkins’ “My Life in Advertising.” You can download a copy by going to Google and searching for it. You can download and read it. It is incredible to see how this master marketer thinks.
Hi Eric
Thanks again for the lesson. I know what you mean about thinking like a marketer because the same thing happened when I was freelance writing, everything was a writing opportunity. Even my contact lenses arriving in the post became an article.
I wish that like Gary I could say your web site looks great, but unfortunately, when I click on your linhs, all I get from “windows” is “can not display this web site”. Perhaps it is not availlable in Canada?
Sabrina, listening to you, you could probably sell a piece of land on the moon. thanks for the tips.
Are you kidding me? Winning friends doesn’t equate to being a salesman selling something to someone.
It’s a different ballgame altogether and if you read the book, you’ll understand that you don’t win friends by not hiding your url.
Yes? No?
Eric I just listened and I agree with 99 percent except for the reading part I have had enough of reading the how someone else has done it. I have spent a lot of wasted hours learning how someone else has done it. I would also suggest you explain the differences between Internet Marketer and Email Marketer people get these two different professions confused there is a very distinct difference in these two fields.
Oh yeah thanks for the lesson and I need to go back through as I have missed a few of them sorry.
Eric, Thanks for the great advice, sometimes its right there in front of you. Thanks again, great lesson!!!!!!!!!!!!!!!.
It figures. Most gurus I have encountered online leave out the crucial parts and stuff you with products they are selling. So the less marketers, the more money they make. It kind of like trying to keep the sharks at the top of the food chain and not wanting any more to join. And the internet and it’s niches is so vast. Just greed I think.
Your information is outstanding Eric. And especially the part about people becoming marketers. I see this problem over and over with so many people.
There are some of us who do love marketing. And some of us (like you) is you love teaching folks how to market.
Great job.
Kathleen Gage
The Street Smarts Marketer
Eric,
As always you’re right on the mark.
Thanks
Many so-called internet gurus are blind leading the blind but Eric! you are great. Your lessons are likened to the most important things which all hikers must have – a good compass and a map to guide where they should go safely. I hope what you now do may clear the mess which countless scammers worldwide have tarnished the image of genuine internet marketing. Internet millionaires from Singapore like Stuart Tan, Adam Khoo and Adam Wong should join force with you to improve the image of genuine internet marketing worldwide once again.
Hi, also as well unable to make the connection to these sites. Same message comes up, “windows” is “can not display this web site”. Have also copy and paste the browser and still no connection. Can anyone help ?
HI ERIC!
YES, I WAS EMPLOYED AS A SUPERVISOR/SALES PERSON, BUT AS INTERNET “SALES MAN” YOU NEED TO TEACH ME ALL ABOUT IT!
THIS IS JUST WONDERFULL!
THANKS ONCE AGAIN!
Eric, Thank you for the lessons. Today lesson 12 you are right. I dont have a product i can not create a product very difficult to write an article and I dont think i would be able to finish a sales page and all that writting But if i have the good knowledge good coach i could start promoting affiliate products and maybe one day when money wont be an issue i could dedicate time to learn and be councious on writing or maybe I will outsource all.
Please let me know how can i read your response. thanks Cecilia