Back in Lesson #3, I talked about the need to be willing to be a marketer. Now I’m going to expand on that idea, because it’s important to have a solid grasp on it before you dive into building your business.
After this lesson, we’ll be developing the vision and plan for your business, so I’m taking the time to cover this now BEFORE we begin, because I feel it’s really an all too forgotten prerequisite for becoming a successful internet marketer.
I would even say it’s THE missing piece…
(Watch this video…)
Main points:
Action steps:
First ask yourself if you know how to think like a marketer, and if your answer is no, begin the learning process.
1) Read some books, such as…
How to Win Friends and Influence People
Secrets of Closing the Sale
How to Master the Art of Selling
Selling for Dummies
How to Sell Anything to Anybody
The Irresistible Offer
(And thousands of others!)
You can find some of the above titles at your local library.
2) Make a conscious effort to look at the world through a marketer’s lens.
When you look at the world through a marketer’s lens, you will start seeing million dollar opportunities all around you.
So now that you know what kind of a mindset you’re going to need, it’s time to start developing a vision for business, and I’ll be talking about that in the next lesson.
As always, you are welcome to post your questions and comments below.
Have a great day!
Hi Eric great tips.lookforward to each one!
just go to ask ..where did you get that annoying start up jingle tune thingy that keeps floating around in my head whe i least want it!!
Regards Kevin In Edinburgh Scotland
Haha thanks 🙂 I whipped it up in garage band on my imac.
HiEric,
Thanks for the tips so far,
My kind regards
Thank you so much, on lesson 11 the the 1 hour and 5 min video was great! Thank you, I have saved a lot of money. I sent back a $500.00 product I bought from UK. I am on lesson 12 and I got more information than in the $500 dollar product I returned and got full refund. Now I have more money for my business and on products you may recommend. Thank you so much.
Thank you Eric, I am getting excited. God Bless You and your family.
For me, Internet sales is a different flavor of the same marketing “ice cream.” I had a very bad taste left in my mouth after trying to sell Girl Scout cookies as a kid (not the great flavors they have today), Camp Fire mints and as an adult Tupperware. I think the biggest problems at the time were that I really did not want to sell anything. In Tupperware, I liked the product but did not like the party plan means of selling it. I think the most difficult part of sales for many is the idea that to sell anything, you have to sell yourself first! If you do not make a good impression, people will not listen to your message — no matter what the content. With the internet, there is a sense of ambiguity which helps those of us with a less than ideal sense of self-esteem. I’m working on it, but progress is slow.
I definitely have to reactivate my library card and put it into regular use. I am still trying to figure out how to turn my passion (home decor) into profit. Hopefully, I will find/make the funding necessary to complete my last two terms in school! Will continue following the lessons and pray my business will flourish. I am not afraid of putting in the work necessary; the problem is heading in the right direction. I trust your lessons are my road map. Thank you!
Louise
Joe Girard is my favorite sales seminar that I took back in the late 70s. but the biggest thing and most important things I took out of it was sell your-self and use moral integrity while doing so. They have helped me be able to sell and sleep at night because I didn’t rip anybody off. your hints have been helpful and I thank-you for them Howard
Eric,I’m a 50 year old newbe,without knowing any better I got sucked into an affilate program,how do you know when to stop throwing good money after bad? it’s only been a month.Listening to your lessons gets me up thank you.
There’s a lot of variables in testing an affiliate program… but generally if I spend $100 promoting it or send at least 100 visitors to the affiliate link without making any commissions, I will ditch it and find a better program.
I’m sure my marketing skills are lacking. I’ve attempted to get more than one website off the ground. People say “I visited your site it’s very nice”. But they never buy anything. Thanks for all the lessons.
What to say but simply MANY THANKS Eric !
Your tips are very valuable and helpful.
I only wish I’d met your sooner.
Very well said Eric about marketing. Marketing is the key to any business success. I’m working hard to learn the skills and strategies on marketing.
Eric you have hit the ‘magic button’ once again. Everyone wants to be a marketer but does not want to go through the trials, pain, and learning process of becoming a marketer. Thank you for your sharing.
Hi Eric,
Thank you very much for making possible lesson # 12 to be so very well explained.
There is one thing I wanted to ask you.
Do you think it would be worth while if you’ve mentioned something about a person by the name Gary Halbert. I was surfing the net just yesterday and there you are, the name Gary Halbert came up by being the best copy writer of all times, and since according to Gary a letter head is a make or break point of what ever you are advertising, I thought we should put some thought to what this man had to say about internet Marketing.
Sadly, he’s not among us any longer, but still his wisdom remains for ever.
Since I don’t know nothing about the guy, I thought if you know anything about him?
My Vision
My vision is to make a success out of my life. However I have a big problem of achieving it.
I have always been blamed, by my family as a being a failure, no hoper and many remarks of that nature.
I have a wife and two sons one is 24 and the other 13 years of age. I’d say my family is totally disharmonised one. I am really left on my own. The life within my family is so bitterly cold and empty. We’ve been split apart where I’ve been swept to one side, and my two sons took my wife’s side just because she’s feeding them with this horrible picture about me. We are really not what you call a united family. Inside our house feels dead and cold. We just frustrate ourselves and barely exist day by day, and yet I love them all unconditionally. I’m so afraid of taking any action or doing anything, just in case I make an honest mistake, and be blamed for it. This is really a horrible life I’m living.
I’m in debts up to my neck. We’ve bought a house few years ago, and when these economic hard times came upon us, she left with my older son, and left behind my younger one. I lost my job when I can’t afford to lose it. I think foreclosure of the property is inevitable.
There is no sense of unity, no laughter, not even love among us any more, despite the fact I try to show my true love towards them. I sense cold and bitter monotony.
So what is my vision?????
My vision is to achieve my goals and a sense of being independent, to be once and for all debt free and to prove my family they were wrong all this time, and ultimately to win my family back. I just can’t let my younger son to see that his father was really a failure in his life. I always have had the vision of helping the less fortunate than me, and leave a legacy behind me that I was good, understanding, and helpful man. It hurts being left alone knowing that you have a family within your reach. I guess I can’t do anything about that now, but at the same time, I’m encouraging myself that it shouldn’t prevent me from pursuing my vision and my goals in the future.
I’ve been along the path of Internet Marketing few times before. Each time I’ve made an attempt, I was scammed. My family took this as the failure on my part of trusting people, and a fool to be lead onto a thin ice.
I only hope my vision and my goals would become a reality in not to distant future requiring a helping hand that Eric you are willing provide. In fact I’m so sure of it God willing.
I lone for a good family, and all you good people, I truly consider you as one big good family.
I’m sorry if I’ve been boring you with my current life journey, but I felt that if I mentione it a heavy load would have been lifted of my chest that is so painful.
Eric, I trust you have a good and understanding family. I hope and pray to all mighty God that you do. Keep your family together, make the best of it, and enjoy it because the life is very, very short.
Eric,
MY vision is to live forever. I’ve studied about living forever for many years and my interest in astronomy is very related to my big vision.
Kent Stryker
I never did meet Gary Halbert, but I can tell you he is a copywriting legend, and I would not hesitate to recommend studying his stuff if you want to learn copywriting.
just starting and these sites are brand new i haven’t really got them set up and running yet but i’m working on them thru click bank affiliate program.what is your opinion of click banks affiliate program?i too sold door to door, fire alarms,cutlery,vacuum cleaners,had more doors slammed in my face then i care to remember so i went back to school with a new outlook on life.i had a successful career as a piping system designer.what i learned about selling helped in selling ideas to clients everyone sells themselves to get ahead in this world thank for the lessons. bye
Hello Eric,
How true what you say about thinking like a marketer to succeed. I am listening to your videos to enhance my ideas and give my products some marketing edge.For example I do not have my website yet because I am doing R&D on my competition in the hospitality industry on Phuket island. I find it easy for me to talk to total strangers and talk about there life and job and then I talk about my Villa Resort project to get their reactions and their own ideas to my brick & mortar business. In the end my resort offer will be the BEST SERVICE BEST VALUE and OVER ALL the MOST AMAZING Tropical Life Style Living ever on Phuket Island. Thank you so much Eric for giving us your good advice and knowledge of the internet sales marketing. PS : I have at least 5 other good product ideas on my table but I need to finish what I started and then take on the others. ( I read lables constantly and make quick desisions about the Hype or sencerity of the product in my hand and the overall appeal or turnoff of the product. I look forward to every Video sent by you Eric Thank You for helping me in my journey to success.
Hello Robert,
We are very happy with ClickBank’s affiliate program. Eric currently sells several products in the ClickBank marketplace.
Eric,
great information on internet marketing.
Dyuane
Hi Eric,
Is a new world when it comes to marketing. Finding all the right ingredients to a working system is the key.So it is important to stay focused. Yes you are right email’s can be a real nuisance by way of distraction of what a person needs to accomplish in that day. Oh well that’s marketing.
Ok.Set and open up my mind. Ok. Read more. Will try to be a marketer. Good. Thanks.
hey Eric! your lessons are awesome, and I feel really motivated to start my own business using your method. Now, I’m one of those who has NO experience in sales at all, so I will obviously go through one or two books you’ve recommended here.
My question is, would you recommend to just go through the sales books, AND at the same time continue with your course, or read all the sales stuff first before going on?
Thanks a lot!
Good question…
I think you can do both at the same time.
This is a very good lesson! THINKING like a marketer! BEING a marketer! I’m taking it to heart and will pick up a copy of those books mentioned. This is going to really help me with my advertising copy tremendously!
By the way, since I’m thinking like a marketer, anybody want a Simple CASH Plan for FREE? CLICK on my name above and sign up to my FREE Newsletter!
Hi Eric,
Still with you. Have been selling for twenty plus years and I have a nasty habit of looking at something and thinking where I can sell it for a profit. Looking forward to getting going.
Regards Butch.
Hi ERIC
I’m very happy with your lessons.
Regards Buren.
Hi Eric,
Once I decided to pursue internet marketing, and taking into consideration my joy of writing I quickly made eBooks my choice of product to market. I then decided the best place for me to start would be to get to know the product up-close and personal. After sampling some of the ebooks out there; I was amazed at the amount of thought and effort that goes into the development of the web-sites used as a vehicle to market this very desirable form of publication. I was equally amazed by the lack of thought and effort when it comes to the production of the product itself. It seems to me that a lot of marketers are simply selling copy. Let me know if I’m wrong, but my feeling is that this gives a bad image everyone involved in this segment of the market. I am also wondering if most of these internet marketers have little or no idea of what they are doing. What gives? What are your thoughts on this?
By the way, GOOD LESSON!!!!!
Jack
Hi Eric,
I stumbled upon your blog when researching selling on eBay and I’m glad I did. I look forward to each lesson. Gotta say that I’m one of those people who cringe at sales and marketing. I’m very shy/reserved but there’s something always nagging in me that keeps saying I have to get over it…so here I am, ready to learn/do from someone’s who’s been there and still doing it. Very exciting!
Thank you for your guidance.
Jack your observations are true. But of course there are exceptions; some people who really do create high quality products. As you will see when you get to lesson #51, the copy really is what sells the product (rather than the quality), and that’s why so many marketers prioritize the copy over the ebook. But as you’ve guessed, that’s not a good way to treat your customers, and it’s not a good way to build a long term info-product business. We need to create good quality products to go along with our hot copy.
Eric,
Thanks for the lessons. They’re great! However, I appear to be missing lessons number 9 and 10. I think they were deleted from my mail box by mistake. Could you re-send these please? Also, what number are we up to now?
The last one I have is No. 12. Please send missing lessons by email. I’m really upset that I do not have all of them.
Thanks for all your help. The information you give is priceless.
Thanks Eric for the past 11 lessons they have given me HOPE.Basic information that is very essential to have.I am completely new to this game and all I have seen prior to you has been a scam & putting the cart before the horse.
Here you go:
Eric – this stuff is really brilliant! Many thanks!
I’m a little behind with the lessons, but I’m steadily working through it all. Thankyou for all your excellent advice – looking forward to the next one.
Nick D
Fun Fact: I’m sure most everyone has heard the old joke about what is surely “The World’s Oldest Profession?”
Actually, it’s the 2nd oldest profession … the sale had to take place first!
(Anyone who has done much marketing study has heard this, now you have too!)
Hi Eric Your info is great its informative and down to earth. I noticed your address is in fort collins co. I know where that is because of the “balloon boy” coverage on TV.
I wish I could’ve had my website foxylife.com on the side of that balloon. I should call him up and see when the next launch is LOL THX Will
Thank you Eric
I look forward to my daily dose of a lesson every day.
Haha! Publicity stunts can be good as long as they’re legal 😉
i tnteres your program
Hi Eric
I feel I must thank you. Up intill now I have been wondering around aimlessly, looking to start making a future for myself. At last I have found someone who is guiding me through the steps in a logical way.
I can’t wait to get through the next lesson.
Thank again.
Hey Eric,
Just a short note to wish you and your family a Merry Christmas & Happy Holidays. Thanks for everthing..
Regards
Asnf
Hello Eric,
Let me start by wishing you and your family a very Happy New Year.
Thank you for the lessons they are very valuable. If I may be so bold as to recommend another book on the art of selling its titled “Little red book of selling” by Jeffrey Gitomer and yes its actually RED. Thanks again for all of your advice and keep up the great work.
Sincerely
Donald
Hi Eric: Thanks! This is a wonderful video. I liked your honesty.Looking forward to your future lessons.
Very valuable inormation. I totally agree on that… and thank you for the book tips. I will get probbably all of them.
All the best,
Arne
Thanks Eric for your valuable videos. Straight to the point and always look forward to the future lessons.
Eric you are so right.So many people fear sales it makes my freak. “You do not have to be a good liar to be a good sales person”,”only a good person can become a great salesperson”.
I have always seen oppurtunities. Applying them to the net is where I need help.
Have a great day.
Pierre
Eric, first 12 lessons are great. Thanks for spending so much time and effort on importance of preliminaries.
When I recommended this site to my wife she got so eager and delighted with your material that she is already few lessons ahead of me (I guess she found a way to retrieve them).
I am 61 young with partial success in many fields.
Turning a new page in my life I decided to organize myself and (here are my 5 cents) I found that #1 challenge in my life was and is TIME MANAGEMENT.
Most people could succeed if they only take care of their minutes and capture them and trap them for something as potentially hot as internet marketing.
Hours will then take care of themselves. I decided to set my priorities straight and PLAN, PLAN, PLAN my time and advance every day.
Thanks for your wonderful work.
Stan
I like the WHOLE tthing and I thanks for having this trainng available… I heard about you Eric by watching the 7figure biz Seminar DVD’s…You asked a question in the audience in a different Semi ANTI Guru way and I had to check YOU out, im glad I did…
Hi Eric
What you are saying in this video is sooo true.
I just have one problem with all of that marketing and that is, that I like to sell stuff for the sake of things being useful and helpful for the one bying the product. I absolutely don’t like selling for the selling off it. To me that is rude and when I was doing my business I did not sell to somebody any thing for the means off making a sale, I told them straight out in their case, they would be throwing their money away, and that it would be better to make little paperships of money, and letting it go down the stream, than at least they would see it swimming away and make some one happy down stream picking it up.
I still think that way and I don’t want to change. I like to sell the stuff I know, and that it will work be of value to the customer, in that way I don’t need to stretch strategies or some ones budget or just talk to make a sell no matter what.
I like to do business on line and think your course will help me getting it going, and again I thank you for your lessons and they have all been very helpful to me, thanks again and God bless
Juergen