In the previous lesson we looked at where to get content for your information product, so today let’s talk about how to turn that content into a product that your target market will buy…
(Watch this video…)
Main points:
1) Ebooks – Most information marketers will create one at some point. See Lesson #47 for details.
2) Ezines and Newsletters
-Often given away for free as a front end lead-in
-Can be monetized; most often as a continuity program
-See video re: Limited time vs. Perpetual subscription models
Recommended resource: Aweber
Tips:
-Give a lot of good information at the beginning.
-Be consistent.
3) Digital Reports & White Paper – See lesson #47 for details.
4) Digital Audio – See lesson #42 for details
Methods of delivery:
-Embed it on a web page. (ie. the thank-you page)
-Link directly to the MP3 file (not recommended, because browsers will try to stream it).
-Zip the MP3 file and provide download link to the zip file.
5) Video & Streaming Video – See lesson #41 for details
-See video re: Live action vs. Screen capture
Delivery options:
-Embed on a web page (See lesson #41)
-Make available for download (See this lesson for demo)
Recommended formats: Flash (SWF or FLV), MP4, WMV, AVI, MOV
6) Webinars & Teleseminars
-You can sell it before it even occurs!
-Great for live events
-Record it and sell it forever
Recommended resource: GoToWebinar
7) Membership Websites – See lesson #32 for details
8] Software & Scripts – I use Rent-a-coder
Action steps:
1) Create an information product. (Get it done!)
*If you’ve chosen to do an ebook or a report, you can wait until after the next lesson because I’ll be covering more specifics about creating those.
As always, you are welcome to post your questions and comments below.
Have a great day!
Generally yes you can choose an existing name as long as the book is different, but I’ve never had trouble coming up with new names.. you just have to think outside the box. I’m not sure what you mean about the license…
HI ERIC ,It’s Happy to see your reply & Thank you so Much for sparing your valuable time for me. Ok..could u plz help me out with one more big question ..can i write ebook with any choosen nick Name for author.if yes is there any problem while register my product with click bank.com & Amazon.com..I hope u will help me out with this …Thanks a Lot for your support
Yes you can use a pseudonym. Even famous authors often use pen names.
however, in order to register a pseudonym for a Clickbank or amazon account, it would need to be a legal name. In other words, the name of your business, or a “dba”. Or you could simply register the account in the name of your business, which might be an LLC or other business entity.
Dear eric , Thanks a lot for your advice ,
My point of view you are a unique and well versatile real time internet marketer i have ever seen…plz keep sending your all valuable lessons
Thank you Eric. This was a very valuable lesson.
All the best,
Arne
Hi Eric, This to me is the most Important (creating a product) and unfortunately for me, find it the most difficult. However, I found your guidance extremely valuable.
Hi Eric, It appears your autoresponder choice is AWEBER. I am not certain that the product is available in South Africa. In certain ways, we (South Africans) are not able to take full advantage of all the opportunities available. Do you have advice?
Do you have any advice for people outside the USA? As a South African I must say, I think we are at a disadvantage.
You’re only at a disadvantage if you believe you are. Read this…
As far as I know, AWeber is available to South Africans. Your country is listed on their signup form.
Hello Eric,
Thanks for the tips and insights internet
business.
Eric, it’s only your email I keep going back and forth. I missed the first lessons. How do I get all of them. I got you only starting lesson 23. Thanks . . .
Doing a video tonite… is there a connection? Pinnacle is an affordable system that lets people make good quality video from a variety of methods! Animoto is tops as well
you can find all the lessons here:
http://www.ericstips.com/tips/category/lessons/
thanks!
Thanks for the great information Eric. Was doing great all of the sudden seems like I am stuck and no way out.
Eric,
I forget how I found your site, but man am I glad I did! Talk about over delivery, you are the bomb!
As a long time IM’er I look at each of your “Eric’s Tips” lessons as an individual product that could be sold.
Thank you so much for all the FREE and most helpful information on the web for Internet Marketers.
Eric, Great Stuff, Please send Lesson 45 ,it did not come my way.. will have to go over some things again , it is very interesting, makes me wish i was a youngster again..
cheers, george
As always, I appreciate the simplicity and ease of following through with each lesson.
Thanks, Eric..!
Eric pls see my problem . i am a pastor and i have a book which i wrote b4 on be your own boss. where will i start?. how can i use that to create my own web site which i have already bought the domaine and hosting including registering with AWEBER. I REALLY NEED A PUSH FROM YOU TO HELP ME MOVE FORWARD. please what are your advice that will help me. this is my telepohone. 8322067045
Hi Eric,
Curious to see what your experience with rent-a-coder has been. I’m looking to have a very simple piece of software created and am seeking some advice on dealing with the site in general. You know, the standard, do’s don’t, any caveats, detailing of projects,etc. Granted it’s a question arguably outside the scope of your site, but I figured I’d ask.
I’m all ears…
Thanks,
Dave
Hello Dave,
Eric actually walks through the steps of posting a project and related tips in the following lesson:
Hello Obi,
Here is Eric’s intro lesson on building a website:
Thanks, Eric.
Mark
Hi Eric,
I have a question, I am setting up a clickbank vendor account and I have almost completed the application, but when iget to the field where I have to put in the thank you page link I, put in this:http://www.mydomain.com/thank you.html/ for this I get an erro mesage, but when I put in http://www.mydonain,com it accepts it ,surly that cant be wright can it what amIdoink wrong?
Hello Mans,
Since you didn’t post your actual domain, my best guess is the “space” character between “thank” and “you.”
Websites urls need to be free of all non-valid characters.
Hi Eric, I am very glad that I am getting your daily tips. I do not remember how I started getting them, and I am wondering how to make them available for other people. Do you pay people to promote your Tips? Yes or no, I would still like to promote them because they are such a breath of fresh air, no nonsense, and plenty of useful information. I will be going through them again and building my website soon, I’m confident that you have given enough info for me to be able to succeed with that.
Thanks very much,
Kind regards from
Edith
Hi Eric
I watched a jj jones webinar with Dan Hollins and he recommended Mail Chimp as a free alternative to AWeber. Do you know how they compare to AWeber at all. I like to save money where possible but not at the expense of poor service.
Great lessons you are giving thanks.
In my opinion it’s well worth it to pay for AWeber. I talk about this in lesson #59.
I do have an affiliate program via Clickbank. You can get your affiliate link here.
Hello Eric,
where can I get PLR materials? is there any website I can go to to get them? Also, are there niche specific places to get these PLRs?
There are many membership sites with PLR materials available. For example, my coaching club includes a new PLR product each month. Yes there are niche specific PLR membership sites in a handful of popular niches such as marketing, moms, and fitness.
Hi Eric,
Awesome lesson today! I am writing an Ebook for my infoproduct, so I’ll be checking out the lesson tomorrow. I’ve already started writing my Ebook, but would love to get as many tips on this as possible.
Keep up the great work, and all my best wishes.
Hi Eric, I have GetResponse, instead of AWeber/.
Hello Rory,
We personally use and recommend Aweber, but GetResponse is another solid option.
Hi Eric,
Awesome tips again for newbies.
Thanks for your precious help.
I can not wait to hear the next video on Ebooks.
Regards
Marc