In the previous lesson we looked at how to set up a customer list, to capture your paid customers onto an opt-in list.
Today we’re going to shift our focus to prospects, and we’ll start by talking about squeeze pages…
(Watch this video…)
Main points:
In most cases, you will make more money by sending the majority of your traffic to a squeeze page instead of a sales page. There may be some exceptions, and of course it should be tested.
In most cases, shorter is better. (See video for examples)
Short copy presents the visitor with a clear value proposition and keeps the opt-in above the fold.
1) Attention-getter (Headline)
2) Benefits (What they get and how it helps them)
3) Call to action (Enter your name and email)
4) Opt-in form
The more information you collect, the smaller the percentage of visitors that will opt in.
The less information you collect, the greater the percentage of opt-ins.
The more information you collect, the more valuable the lead. (More ways to market to them, and possibility of lead brokering)
Physical product:
-CD/DVD
-book/report
Digital product:
-article
-video
-newsletter/ezine
-e-course
-report
-ebook
-membership
-software
-truly help them
-prove your credibility
-build their trust
-leave them thirsting for more (so you can sell your product)
What you give away will affect who ends up on your list. Give away something that will attract your IDEAL prospect.
Action steps:
1) Determine what your ideal prospect looks like.
2) Decide what you’re going to give away to get them on your list.
Once you’ve got those things figured out, it’s time to build your squeeze page. We’ll be doing that in the next lesson.
As always, you are welcome to post your questions and comments below.
Have a great day!
Eric,
I don’t think anyone teaches this like you do. I’ve learned so much from you. While we are learning the squeeze page piece, please demonstrate how to create the link to the gift once the customer opts in. Thanks again.
Roscoe
Hi Eric,
Thanks for the great tips and information you give us… it is appreciated!
In the email you said you add hundreds of people to your list everyday using this… may I ask you to expand on how you get hundreds of people… how do you market the squeeze page to get that many sign ups everyday?
Thanks again Eric!
Shannon Lueck
Eric: I have all of your lessons up to #54,
plus #60,& #62.
Your previous lessons each showed an access list to others (not shown now).
I suppose all are available at http://www.Ericstips.com ? Regards,Doug
Another great video Eric, I like the fact that you took the time to do them in a batch so you could get them to us faster. I’m looking forward to the next lessons – getting traffic to my squeeze pages is something I need help with and I’m sure that will follow shortly. Thanks again
I’ll show the confirmation and download pages in the next lesson 😉
As far as creating the download link itself and uploading the gift file, please see the part of lesson #54 where I show how to make a thank-you page.
I will be going into my advanced list building techniques in depth in the upcoming lessons (now thru lesson #70). And then after that, I will be going into web traffic generation in depth 🙂
Yes you can view them here:
http://www.ericstips.com/tips/category/lessons/
Yup, I’ll be doing a full web traffic module after the list building module 🙂
Yeah the batch worked pretty well. It’ll be a few days until I get a chance to post the next one though, as my sister in law in getting married this weekend and there is a few days of festivities 🙂
Great lesson Eric, I have a great product im about to market. Now i also have some keywords which relate to this offer,about ten.They have decent search volume and not to competitive so should i build a keyword optermized squeeze page for each.Is it possible to rank a squeeze page?
Yes it is possible to rank a squeeze page, but unless you’ve got a ton of inbound links to it, you may need to make it what I call a “split focus” or hybrid squeeze page to give it more depth and make it more attractive to the search engines. I’ll be talking about it in an upcoming lesson.
And later on I’ll be covering many other traffic methods other than SEO… so the squeeze page doesn’t necessarily need to rank 😉
Enjoy the Wedding and festivities. It’s a great time of year for new beginnings. I’ve been married for 29 (wow) years and to the same woman. Wishing you and your family a great time.
Wow!! i just refreshed my browser and you answered my question! like pop and there it was. Have a great weekend Eric.
off to play with some squeeze pages.
Hi eric I been reading your lessons and I feel great about it,I’m learning a lot,I’m a newbe on Internet marketing,I have a lot of marketers trying to sell their products to me,I really want to start in this bussines but I want to find the real thing,I’m broke rigth now and I really really will apreciate your help to find out what really works,my friends and family told me that I’m crazy that I never gonna make money on the Internet but I’m not gonna give up,hope you can help me,I’m gonna review all of your lessons again and work on it,thnx eric.
Hi Eric, I do agree what you said here plus you should giveaway something related to your niche. E.g. if you are in a weight loss niche, when you giveaway
“Discover how you can lose 20 lbs in 1 month without doing any exercise nor on any diet programs guaranteed!”
something like that you will then attract someone wants to lose weight but don’t want to do any exercises nor on any diet programs….
I am not sure if it is possible but you get the idea 😛
Want to Build your profitable list fast? Then Click Here Now!
These videos are fantastic Eric. Well Done. The big thing for me right now is how to get traffic.
I am still not making videos yet but I hope to start soon. I see yours have some pages that appeared to be done in powerpoint or something like that and also Camtasia. Do you cut and paste these shots. Thanks again
Hi Eric,
Great lesson as always. You mentioned in a response to me a couple of lessons back that you liked the light box to see some “preview videos” on my sales page. I have had some professional videos created to drive traffic to this page. Just add /iflash.html to see the video.
So my question is do I just leave things alone as I had planned and hope they select the “preview videos” or do I try and use the domain name as my squeeze page and then shift everything to a subdomain without the preview videos button? Please check the video to understand what their expectation will be.
Thanks
Ray
Thanks Eric. As always, I really enjoyed this lesson.
All the best,
Arne
Thanks for the great insights, Eric! So far I’ve not been so successful in enticing people to my squeeze page. And I think part of the problem is that I have not really decided who my ideal customer is! I’ll make my next squeeze pages using your example. Again, thanks!
Yes I cut and paste them, or just record directly in Powerpoint, or OpenOffice Impress using Camtasia.
I will be covering traffic 🙂
I think you can do both. Depending on where the traffic is coming from, you may want to send it either to the sales page or to a squeeze page. And you would not have to shift it to a subdomain. You could simply rename your sales page (something like sale.html) or you could keep your sales page on the home page, and create a squeeze page with a different name.
Either way, I would try to implement a squeeze page somewhere, because it will help you build a list much faster than just using the “preview videos” button on your sales page. Also that light box still does not look right in IE for me. It appears near the top of page so I have to scroll up to see it.
Cool thanks. You may want to wait for the next lesson before starting on it 🙂
As far as whether or not to send affiliate traffic to a squeeze page or a sales page, I’d much rather send them to the sales page because I think it’s unethical to try and capture the name and email address when the affiliate should be doing it. In other words, if the traffic being sent by the affiliate is being sent to a squeeze page, the people being sent by the affiliate to the squeeze page won’t know the difference between a squeeze page put up by the owner of the product the affiliate is selling and a squeeze page put up by the affiliate, so that’ll be a disincentive for affiliates to put up their own squeeze page so they can tell those same people about other products as well and offer bonuses for those products to those same people who opted into the affiliate’s list. The product owner sending affiliate traffic to a squeeze page would absolutely kill that process because affiliates who use squeeze pages to give away a bonus to an affiliate product know that the people they send to the offer don’t want to have to opt into another mailinglist just to get to a sales page for a product they want to buy now because the affiliate was able to convince them they need it now. On top of that, I don’t believe in forcing people to opt into your mailinglist just so they can get to the sales page.
Sounds great… Thanks Eric!!! We all appreciate everything that you put into these lessons!!!
Shannon
Far away from the holy land i send you a big Thanks.
Hi Eric,
Very interesting point about what you give away will have a direct impact on who your target prospects, or market, will be. I guess the old saying of begin with the end in mind counts here.
Thanks for the good content.
Steve
Great lesson again Eric. Thanks!
Thanks Eric, I’ll sort out the light box and see if I can use the theme some how to create a squeeze page.
Ray
Very useful post.I would grateful if you could do a review of all keyword research tools out there in the market and suggest a suitable one for beginners
Thanks Eric. Another wonderful video. It answered a lot of my questions.
Dawn
I think you have ESP. I am trying to work on building lists right now! I’ve been gone from Eric’s Tips for a month or two..off on a tangent getting into a little freelance writing to make some $$$, publishing on Lulu and selling books on Amazon to pay for my web hosting and business expenses.
I still am struggling to create my own product, but I have been using PLR to giveaway to create list. I have submitted some to the download sites using html2exe compiling. And I use my blog to hold everything I’m doing in one spot. My niche is evolving into information products and software…just as you suggested Eric. I like that since I was an English major in college. But the one problem I still have is driving traffic.
I’m back and on track with the lessons!
Claudia
Hi Eric, I have a question. I just bought your list building pack and you have done something I need to know how to do…
When you create a download page how do you obscure the exact page that is used to download the product ? I would like a lesson on that or even a quick answer that I can go investigate.
Thanks!
Claudia
Pingback: How to Create a Squeeze Page | Eric's Tips
Thank you very much.
Your best bet would probably be to use a download protection script such as the one I mention in lesson #54 (I also show a couple other possibilities).
I love your videos. So much information provided with clarity.
It is absolutely great to listen to your “voice” explaining whatever you do.
Thanks for everything Eric!
Hallo
I am a bit slow to learn the articles you provided, because the limitations in English. But nevertheless I will still learn what you gave me.
Thanks
Hi Erick,
In this video you said that leads can be sold to others and tons of other business that buys leads for big money.
Can you please give me some information on where can I find those people or businesses who buy leads. You said there are tons… Can you please let me know who are those because, I am interested in using your techniques in doing lead generation and selling those leads to businesses who buy them for big bucks. I understand that is verry profitable.
I tried searching online, but i have no idea what to search for. Do you know any websites? Can you help me please. I look forward to your reply.
Thanks again, I really like your lessons…
Go to some affiliate networks like CJ, and CPA networks like Azoogle. Look at all the companies paying per lead. Some of those are companies using the CPA networks to directly buy leads for themselves. Others are lead brokers who are paying for leads and then reselling them to other companies. Do some searches for “lead brokers” and you will begin to understand how they work.
I enjoy both your content and instructional style, and the dedication to create such an extensive free training series.
Keep up the good work,
Andy
• Hi Eric,
Thanks for breaking this down for us. What I wonder if you have prepared for us is the “html” coding for a squeeze page, with an opt-in aWeber link, a link if you may want to include a video (Micah said Camtasia has a free download, so perhaps including that link with a demo on how to use Camtasia for NEWBIS) and this way we can have, in a sense, a template to build from, and just modify text and video, and graphics when needed. Would you be willing to assist us with that? Or might it be somewhere I have not yet seen? Of course that may mean we need access to template graphics (free graphics) and as we make our first sale (PLEASE let us hope this will be soon) then access to graphics we could buy or create? I know Photoshop is pricey, so any poor newbie alternatives would be greatly appreciated.
Thank you so much for your help! You and Micah are AMAZING!!!
Leslee
Dear Eric / other internet friends,
Please help me decide to buy the 20 ready-made business by Tom bell at $97.
Is there any one bought the product and seen the results?
Please post your comments about the site.
Thanks and Regards!
hey Eric, great info on building a squeeze page to collect opt-ins, my problem has always been getting traffic to get the list built, when are you going to cover how to get good traffic to build the list. Thanks.
Good lesson Eric… and an important one. I’ve noticed some people are now giving direct access to good free content and then saying hey if you want more… put your email address here etc.
A twist on what works, to keep it fresh, I’m quessing?
Great information Eric! I cant stress enough how much your training has help me in my internet marketing strategies. List building is still a bit of a puzzle but this training has got me pumped to get that squeeze working to it’s full potential. Keep up the good work,
Andy Walker
Walker Family Marketing.
Yup, that’s the idea 🙂
Starting in lesson #72 🙂
How Do I get visitors that r interested?… I already have the squeez page as u can see…;)
I’ll be covering traffic starting in lesson #72
There is a free template in lesson #63, and then in lesson #64 I recommend some low-cost video squeeze templates.
You can try Camtasia free here:
http://www.techsmith.com/download/camtasiatrial.asp
You can get free stock photos here:
http://www.sxc.hu (Warning- may contain sleazy ads/pictures)
As alternative to Photoshop you can use Paint.Net for free:
http://www.getpaint.net/download.html
Hi Eric!
Great lesson (as always!) – my question is: If you have an existing website with an opt-in how would you use and set up squeeze pages or sales pages to increase traffic?
That’s what I’ll be talking about in the upcoming lessons 🙂