LESSON #63: Building a Squeeze Page

By | April 14, 2010
115 Comments

In the previous lesson we learned what a squeeze page is, and what it does.

Today we’re going to get our hands dirty (OK, maybe not), and we’re going to go through the process of creating a squeeze page…

(Watch this video…)

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Main points:

  • You can build a squeeze page using almost any platform or tool you’re using for your website.

  • Two main formats for short-copy squeeze pages…

    1) Linear
    2) Side-by-side

    (See video for examples)

    Download my free squeeze page template.

  • (See video for walk-through of building a squeeze page)

  • It’s generally best to have no distractions on your confirmation page. The objective is to get the prospect to COMPLETE the double opt-in, so you should show and tell them how to do that.

  • The download page for your freebie can be monetized with offers for your own product(s) and with affiliate links.

  • Be sure to test your squeeze page by doing a live walk-through of the entire opt-in process.

  • If you haven’t yet signed up for a list hosting service, I recommend AWeber Communications

  • For additional education on list building, please see my List Building Pack

    Action steps:

    1) Create a squeeze page.

    2) Create a confirmation page.

    3) Create a download page for your freebie.

    4) Get it all online and test it.

    If you want to do something really cool, you might want to consider adding audio or video to your squeeze page. We’ll be looking at how to do that in the next lesson.

    As always, you are welcome to post your questions and comments below, and be sure to show us your squeeze page!

    Have a great day!

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    • 115 thoughts on “LESSON #63: Building a Squeeze Page”

    1. John Dougan

      Eric,

      I really enjoyed watching your squeeze page creation video. You make it seem so easy I guess after awhile when you’ve done so many it becomes second nature.

      I will employ your technique.

      Thank you Eric!

      John

      Reply ↓
    2. Anthony

      Hi Eric,
      Your Lesson # 63 taught me how to build a squeeze page. So far every thing works good, I would like to know how install the page on the website.
      Thank you,
      Regards,
      Anthony

      Reply ↓
    4. Joan

      Eric, you’re doing such a terrific job with this program. Thanks again – it’s extremely helpful. Don’t ever stop!

      Reply ↓
    7. Kathy Baker

      Hi Eric!

      Thank you so much for this video series. You have a wonderful talent for laying everything out so clearly in easy to follow steps. Keep up your great work!

      Reply ↓
    9. Terry

      Eric, another great lesson! I have learned more from you than any of the many paid programs I’ve bought. You really are ‘da man’. You’re also one of the few who I really trust. Thanks so much for your valuable information, hard work, and dedication to all of us.

      Terry
      South Korea

      Reply ↓
    10. Joan Stewart

      Thanks for your lessons, they are easy to follow and understand.

      Sales Funnel, Squeeze Pages and linking with Auto Responder others assume everyone understands how to link it all together.

      You have done an exceptional A-B-C on the topic.

      Reply ↓
    11. Bill

      Eric,I have a free ebook I’m offering. When someone requests it, they get the download and are added to my list. How do I offer another product so that anyone can order it even if they are already on my list? If this information is available in Aweber or your previous material could you point me in the right direction?

      Reply ↓
    15. Eric Post author

      You can create a unique sales page and download page for each product you are selling. The main info that you need is in lesson #54:

      LESSON #54: Creating Payment Buttons and Thank-You Pages

      You should also create a seperate list in AWeber for each product.

      In lesson #69 I will show you how to segment your lists, and how to automatically remove prospects from your prospect list when they become a paid customer.

      Reply ↓

    17. Pingback: Video Squeeze Page - How to Embed Audio & Videos | Eric's Tips

    18. Fraser

      Thanks Eric.

      since I have been following you. I have put together some 25 sites and have finally started to make money online.

      This squeeze page will give me the opportunity to get my list monitized, instead of just one-off sales.

      so many thanks

      regards

      Fraser

      Reply ↓
    20. Michael

      Thanks Eric, awesome info I’m planning to use this info soon but I am not sure about one thing. When I use FTP to install a Squeeze page on WordPress how do you, eliminate the navigation, sidebar links, and other widgets from the WP web page?

      Reply ↓
    21. Eric Post author

      You have two choices…

      1) you could make the page using HTML just like I did in this lesson. Upload it via FTP, and it will operate independent of your WordPress installation.

      2) you could make the page in WordPress (as a PAGE, not a post. See lesson #34). In this case you would not upload anything via FTP . You would make the page in your WP admin panel. And the only way to eliminate the sidebar and navigation would be to either do some custom coding, or to choose a WP theme that has the option of removing the sidebar on a per post/page basis (several of them have this option).

      Reply ↓
    26. Petre Tudor

      Hi Eric,

      I already read your helpful Lesson #63.I just downloaded your squeeze page template and I tried to create the first my squeeze page without to finish it.I’m still confused.
      I already purchased your OTOs package template and now I’m going to sell an individual MRR (called “List Building Explained)by using your OTO1 template.I just uploaded them to my domain.Today I created a squeeze page upon your Lesson #63.The header,sub-header,benefits and my picture are inspired from this MRR product.I just created and added an Aweber in-line web form.
      My confusion is as to free bonus I have to add on my squeeze page.
      This free bonus must be related to my MRR product or can be anythingonly to be valuable?
      Can be another MRR product which allow me the right to give as bonus?Just if itsn’t related with my MRR product for sale?

      Of course, next days I’ll create a confirmation page and a download page as well

      Thanks for your answers.

      Reply ↓
    28. Eric Post author

      It is best if the freebie is related to what you are selling on the OTO.

      But since you are selling in the “internet marketing” niche, there are a wide variety of products that would be suitable.

      Yes it could be another MRR or PLR product, as long as you’re allowed to give it away for free.

      Reply ↓
    29. Eric Post author

      Tough call. I think I like the linear better.

      But the only way to know for sure is to split test them (see lesson #57) and see which one gets a higher opt-in rate 🙂

      Reply ↓
    30. Gabriel

      Dear Eric,

      Thank you per your valued lessons I learn and enjoy them.

      I like to take advantage in order to share with you my project in http://www.IndieGoGo.com/Ytzamna
      about the discovery of Mayan religion and the prophecy which says that in December 21, 2012 is the deadline to be born into the Kingdom of Heaven, where Ytzamna is King .

      I like that you read and share this with your family and best friends.
      Spread the word is help others too.

      Receive warm regards,
      With blessings,
      Gabriel

      Reply ↓
    31. Larry

      Eric Holmlund is definitely a marketer or guru that newbies and developing internet marketers should be following to succeed fast in making money online and get saved from all the hype.

      A book titled “Newbie Internet Marketing Information Overload…” at “http://www.tradebit.com/filedetail.php/97425982-newbie-internet-marketing-information-overload” even recommends Eric as one of the best Internet marketers or gurus that deserve to be following.

      Reply ↓
    33. Laurence

      Hi Eric
      I was listning to your Video lesson one.
      And by the sound and tone of your voice i began to think
      This is a sound honest man. When suddenly I came to the part Pray Way
      I am a pastor of a small church in east belfast, The Upper Room Church Belfast.
      We struggle at times for finance, I built a web site for it http://www.theupperroomchurchbelfast.com
      It isn’t very professional I know, but it saved the church a lot of money.
      I have a sermon page on it all me speaking. Just last week i purchased a niche domain.
      Relentless Motivator .com Nothing done with it as yet. I need to learn what and how.
      However Eric I want to encourage you, The Lord has been good to you and your family
      I could see you took 15 of your family on a holiday, God Bless You For That.
      You are not a tight man. May the Lord continue to use you and bless you.
      You havn’t hid your light under a bushel, You are open Praise God.
      Tomorrow I am preaching a sermon. Never Man Spake Like This Man John Ch7
      Laurence

      Reply ↓
    34. Aldo

      Hi Eric, I have a website that a few things have stopped working on and I need some help to get it back to 100% and would like to find someone (not expensive) who can fix it for me. Can you point me in the direction of someone you know.
      Previously I have found places like E-Lance not so good.
      Thaks a lot.
      Aldo

      Reply ↓
    35. Eric Post author

      I peronally prefer Rentacoder and Odesk over Elance.

      If you prefer to work with someone locally, I’d recommend craigslist.

      If you want to try forming a JV or some sort of swap with another marketer (they help you and you help them), I’d recommend the Warrior Forum.

      Reply ↓
    36. Eric Post author

      Thank you brother Laurence, and blessings to you and your work!

      Reply ↓
    37. zane

      Hi Eric Zane Here I really enjoy all your lesson,I notice you where talking about html Editors, the one I like is Komposer & its free it is also css Editor as well its really worth a look.

      Reply ↓
    38. Eric Post author

      Absolutely. I actually recommend Kompozer in lesson 30 🙂

      Reply ↓
    39. edwige

      Hi Eric,
      Thank you for your help that is very useful .In France we have not this kind on free lessons Thank you again for your great work.
      A French Fan
      Edwige

      Reply ↓
    43. Jerry Walker

      Great video Eric. I try to keep up with the lessons, because there’s so much to learn. I just want to say thanks for making it easier for the new guys.

      Reply ↓
    44. Bruce Hoag

      Great lesson, Eric. I’ve been agonizing over how to figure out this sequence of events. You’ve put my mind at ease.

      BTW, where did you put the .pdf? Is it in your website file, or somewhere else?

      Cheers, Bruce

      Reply ↓
    45. Eric Post author

      Thanks. Yes, you can upload a PDF directly into the public_html directory of your website.

      Reply ↓
    46. Darren

      I’m having trouble opening up the squeezetemplate to edit it, it just seems to go straight to the .html web page via google chrome?

      Any suggestions greatfully accepted….

      Reply ↓
    49. Robert W

      Very informative lesson here for me.
      I have been a little confused as to what exactly I have to do to create my squeeze page and the follow ups and now I know.
      Thanks for the great advice Rob

      Reply ↓
    50. peggy

      if you want promote site like click bank is squeeze page the best way to go or commission junction

      Reply ↓

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