We’ve been talking about web traffic in every lesson since #72, and I’ve saved one of my very favorite methods for last…
(Watch this video – it may take a couple minutes to load after clicking it…)
Outline:
– Often (but not necessarily) a reciprocal arrangement, wherein both parties market each other’s products.
– An offline and an online marketing method.
– A free or low-cost strategy with high impact.
– Often works best if you’re already getting traffic, because then you can leverage that traffic to get more traffic.
1) The simple act of helping a customer (Free, but that’s not usually enough)
2) Reciprocal promotion (Free)
3) Commissions (Paid for referrals only… no cost out of your pocket)
4) Other incentives. Be creative!
The type and amount of incentive that you’re offering depends largely on what type of and how much involvement you’re requiring of your piggyback partner.
Less commitment/involvement = Less impact/results.
– The email opt-in process.
– The purchase process.
– Other communications (email, social media, software updates, etc.)
(See video for examples)
Competitors are often good prospects for piggyback marketing partners, particularly in the online world. I think there’s a wider range of what’s complementary in online commerce, and even more-so when it comes to information products.
Even products that seem to be substitute goods may be complementary. For example, a prospect who is interested in learning about a particular topic WILL buy more than one book on that topic.
Action steps:
1) Find Potential Partners. (Often vendors of complementary products)
Brainstorm by making a list of keywords and products that are related to your product. Figure out who the vendors are for those complementary products. Look at the order in which consumers tend to purchase these various products or services. Target purchases that occur upstream from you.
2) Figure out the best way to integrate your marketing with that business. (Customize as needed.)
Think about any point of contact that the business has with their customers. One of my favorite strategies is to offer a freebie, and position it as an “unadvertised bonus”.
3) Create a compelling proposal that is mutually beneficial.
It’s usually going to take an incentive of some sort to get their attention and make it worth their while. That incentive could be reciprocal promotion, it could be affiliate commissions, and it very well might involve both of those components and more.
In the next lesson we’ll be looking at joint ventures.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!
Hi Eric!
You know,This video came to a tee. because I’m thinking partner with a friend.
And I also wanted to ask what kind of video software you use. because I would like to create videos like you do for my future membership website.
William
I use Camtasia Studio from Techsmith, it’s a great tool.
Thanks for a great lesson. Been thinking about piggy backing engineering design services within the offshore oil and gas industry. The key for me was – concentrate on upstream purchases.
Cool 🙂 Yeah the upstream focus is an important point particularly in certain businesses. In fact, I was just discussing this strategy the other day with a friend who is an engineer. The engineering design seems to come pretty early in the overall flow.
Piggybacking can definitely add value to your existing services quickly, for instance with our writing service we have been working with a great SEO team to offer SEO services to members.
Thanks Eric.
.Andrew.
Thanks Eric!
As always, great free nuggets in your tips…
Llwyddiant!
Joe
finally a brand new video player support IDM thank you eric
I’m actually doing this right now (just didn’t realize it had a name!). I think it’s great to partner up. The more partners you have the larger your network becomes. It’s like a real-life LinkedIn!
Thanks Eric,
I am just starting to look at this concept. You always have rock solid and actionable information, and I really appreciate that from you.
Thanks for the info and by the sound advice.
GOD bless you
Eric this is good stuff and timely as I am looking for someone as we speak re an eBook…think the biggest challenge is convincing that potential partner to JV as their focus is selling their own goods.
YESSSS A new lesson, Sigh thought I would be the first to comment.
Thanks for the good solid direction. I am studying all your traffic videos now. By the way, Socrates is working well!
Akili
Thanks Eric, I always appreciate your lessons.
– A fan of yours ^__^
Hello Eric, thank you for another great lesson. I planned to use piggyback marketing, but I didnt know its called piggyback marketing:-) You cleared lot of things in this video.
Great lesson Eric, thanks for all the time you dedicate to them to help us all build stronger businesses online.My site would have never have seen the light of day without the things you have taught me over the past year. god bless to you and your family.
Brett
I Eric i puschared niche firesale package but will be returening it with this one need a lot of time sorry do not have that?thanks this is for some one at home with lots of time.
Hey Eric,
Hope your missions trip went well.
I decided to purchase the InfoCash with
the training course. $197.00.
I used your link instead of others. Why?
Because you are a christian and are straight-
forward in your teaching methods and eassy to
learn from.
How much should I start spending on PPC with the
Info Cash methods?
Will you be doing any Eeics Tip taraning
on the methods, or have you already covered them?
Thanks,
May God Bless you and your business
Billy
?
Will you b
Hello,
I have a few more questions.
Since I access internet from libraries, what if I am not able to be at the library when Chris has his monthly webinar scheduled? Is there a way to watch it anytime after it is scheduled?
Also, do I have to join facebook to be able to place ads on it’s website?
And, I happened to stumble across other videos from Chris’s offer, after the Info Cash offer video finishes playing. I suspect he did not want people to see these videos until after buying info cash. It appears that he is selling a lot more items. He originally gives the impression that your only cost to make money will be to pay either $47 or $197.
But once you pay this, he wants you to pay more to purchase his other items to help you be successful. It also appears that there will be other costs involved to place your ads.
I would need to know ahead of time an estimate of what my monthly expenses would be to make money. I am on disability income, and my income is at the poverty level ($11,000 per year).
Is there something that I can do to make some money without spending a lot of money?
Thank You.
Hello Billy,
Chris would be happy to answer any of your product related questions.
Chris’ contact info is posted at the bottom of the following page:
http://chrisc.com/about/
This is a new product, so Eric hasn’t done any lessons aside for his review. If there is a need for any updates, Eric will likely add them here:
Hello Yvonne,
I’m sorry to hear that! Remember that you can work at your own pace.
If you contact our helpdesk, I’ll be able to send you a special link to a tutorial that can greatly help you with your purchase:
http://www.ericsupport.com/
Hello Hidden,
Chris would be happy to answer any of your product related questions.
Chris’ contact info is posted at the bottom of the following page:
http://chrisc.com/about/
If you’re looking for a system where you don’t need to spend money to make money, this course will be a big help to you:
http://nocostincomestream.com/invitation/
I am interested in the no cost income stream. I do not own a computer at the moment. If I sign up, can i watch videos on library computers without downloading them? Or do I have to buy a computer?
Well Eric, your ninja was one of recently purchased net info products but after losing much money through so many scams I needed a way to make some money fast so I got into “Empower Network”, have I made another mistake. I am sincerely following your lessons though and just wanna say thanks and God Bless, there should be more of people like you and Chris around.
The videos need to be downloaded to watch them, so I don’t think a library computer would work.
Hi Eric, as usual these lessons have been fantastic, such a lot of information.